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Origination Rebranded to Barentz

Barentz, a leading global distributor of life science and specialty ingredients, announced that Origination has rebranded as Barentz, effective immediately. The name change follows the acquisition of Origination by Barentz International “Barentz” in August 2021.

For nearly eight decades, Origination has been a leading distributor of high-quality animal feed ingredients. Our focus on production automation as well as a strong supply chain has provided a long history of stability through economic and commodity cycles. We enjoy a strategic access to river, rail, and road transportation, which allows for extensive domestic and international distribution to better serve our customers. 

With this rebranding, we will be focusing on expanding our feed additive portfolio through strategic partnerships and M&A, as well as making our DCAD products more accessible to customers globally. 

“This is a significant milestone for our company as we accelerate our growth under Barentz,” commented John DeVos, President, Animal Nutrition of Barentz North America. “I am pleased by our organization’s commitment to market leadership and continuous improvement to deliver better solutions for our customers and principal partners.”

“This rebranding aligns our global organization and allows us to deliver the best solutions for our customers and principal partners, locally and around the world,” added Mike McKenna, CEO of Barentz North America. “We will leverage the global scale of Barentz while continuing to invest in our core markets as we execute on our strategy to become a global leader in the life science and broader specialty chemical industries.”

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About Barentz

North America Barentz is a leading global life science ingredients and specialty chemicals distributor. The company sources branded specialty ingredients from leading manufacturers worldwide and its ingredient experts provide value-added technical support which includes pre-mixing, blending, ingredient formulation and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA, Americas and Asia-Pacific

Established in 1953, Barentz has operations in more than 70+ countries with a strong presence in Europe and North America, and a rapidly growing network in Latin America and Asia-Pacific. With a turnover of €2.5 billion, the company employs around 2,000 people worldwide and serves over 22,000 customers. For more information, visit:

Media Contact:
Jami Knoth, Marketing Manager, Barentz North America

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